Shadow Artist (c. 1920)
Norman Rockwell (1894-1978)
Oil on canvas

Envisioning a new kind of museum

I'm a storyteller at heart, and I understand the power of a visual image to tell a story. I know how works of art can ignite children's imaginations and even change their lives. They changed mine.

Even before I could verbalize what I was feeling, I was drawn in by Norman Rockwell's ability to tell a complete story in a single image. And so much of that imagery captured American cultural truths and aspirations. It was then that I began to learn the art of visual storytelling. As my career as a filmmaker grew, so did my love of art and passion for collecting.

The Bay Area has always been home to forward-thinkers and artistic innovators-people who push to do things that haven't been done before. Men like Eadweard Muybridge, Philo Farnsworth and Steve Jobs. Companies like Pixar, Adobe, and Facebook. There's a history of invention here that's as exciting as it is infectious. That's one of the reasons why I'm here, why I raised my family here, and why I chose to start my own business here. It's also why I chose this remarkable region for a new museum.

I want to create a gathering place where children, parents, and grandparents can experience everything from the great illustrators such as Rockwell, N.C. Wyeth and Maxfield Parrish, to comic art and children's book illustrations along with exhibitions of fashion, cinematic arts, and digital art. The Bay Area was the birthplace of digital arts three decades ago.

The Lucas Cultural Arts Museum will be a center highlighting populist art from some of the great illustrators of the last 150 years through today's digital art used to create animated and live-action movies, visual effects, props and sketches. They're all united by their ability to capture our shared cultural story-from Rockwell's pencil sketches to computer generated moving images. More than just exhibiting illustration and technological innovation, this cross-section of art can help to describe and define our culture-its past, present, and future. It provides a unique way to see what's emotionally important to us as a society and how we communicate those feelings without words. The best way to truly understand art is to experience it.

~ George Lucas

Shadow Artist (c. 1920)
Norman Rockwell (1894-1978)
Oil on canvas

The Lucas Cultural Arts Museum A Story of Art to Educate and Inspire


Illustrative and digital art, along with cinema and animation, are popular media that can touch the hearts and souls of people of all ages. These works often remind us of the dreams and fantasies of childhood and summon memories of those special moments when, through bedtime stories, the "funnypages," and later movies that struck an emotional chord, we came to understand values that would guide us throughout our lives.

Illustrations, comics, and cinematic art in the Lucas collection also touch on topical issues and can help us find meaning in confusing or random situations. Whether it is Alice in Wonderland, Alfred E. Newman, or Darth Vader, these are images that symbolize universal truths-goodness, irreverence, evil-that transcend time and national boundaries.

The Lucas Cultural Arts Museum will bring together the most compelling aspects of creativity, scholarship, and state-of-the-art thinking about the role of the visual arts within the larger culture. It will be a museum of objects, but even more it will be a museum of experience, and of the visual stories that have captured the American imagination for more than a century. It is a ground-breaking initiative that will provide the paradigm for museums in the 21st century.

Air Force Pilot (c.1917)
Joseph Christian Leyendecker (1874-1951)
Oil on canvas laid down on board
Air Castles (c.1904)
Maxfield Parrish (1870-1966)
Oil on canvas

Illustration

Over the centuries, visual storytelling has evolved and taken on different forms and functions to become a signif icant part of our cultural heritage. In more recent times, the vast majority of illustration art was created for commercial purposes, yet the technical execution and creativity embodied in the works by artists such as Norman Rockwell, Maxf ield Parrish, N.C. Wyeth, and many others cannot be denied. Illustration art has long been popular with and accessible to the general public as print advertisements, magazine covers and billboards, ref lecting the emotional tenor and mores of a given time. These commercial images are now finding their way onto museum walls for the public to appreciate and connect with in new ways.

Feeding Ducks
Frederick Sands Brunner (1886-1954)
Oil on canvas
Rob Roy (c.1910)
Howard Chandler Christy (1873-1952)
Oil on canvas
Tex & Patches (c.1925)
Frank Earle Schoonover (1877-1972)
Oil on canvas

Children's Illustration

Countless children worldwide continue to come of age with some of the same illustrated stories that have long helped teach right from wrong, nurture young imaginations, and create the magic of story-time each night. The delicate drawings of John Tenniel's Wonderland, or Arthur Rackham's unique illustrations influenced by Western and Eastern traditions, or Jessie Willcox Smith's tender children's book illustrations - all are the stuff dreams are made of for a young child. Classic picture books have been handed down through generations, the stories and powerful visual imagery in them becoming part of our collective consciousness. They can provide a familiar and welcoming introduction to art and museums for very young children and encourage a multi-generational museum experience.

Queen of Fairies (c.1901)
Arthur Rackham (1867-1939)
Pen, black ink, and watercolor on paper
Alice with the White Rabbit
for Alice's Adventures in Wonderland (c.1864)
John Tenniel (1820-1914)
Pencil and watercolor on paper
Christopher Robin at the Enchanted Place (c.1928)
E.H. Shepard (1879-1976)
Pen ink and watercolor with pencil
Little Red Riding Hood (c.1911)
Jessie Willcox Smith (1863-1935)
Mixed media on illustration board

Comic Art

Satire and humor have long been used to examine, spark dialogue about, and push change on social and political issues. In visual terms, the genre can cover many forms: from comic books to Sunday funnies, graphic novels to anime, editorial cartoons to political illustrations. Perhaps no more irreverent art form exists, yet artistically, comics and cartoon art can be technically sophisticated and witty and are the precursor to early animated movies. Sunday full-color adventure strips such as Flash Gordon and Prince Valiant, which had their heyday from the early 1930s through the 1970s, helped to popularize sequential art and serial stories using continuing characters. That format, a refined kind of visual storytelling, essentially morphed into the use of storyboards to make intricate adventure and fantasy films. Taken as a whole, the genre also provides an easy platform for social commentary and offers a window into public opinion.

Money Bin Memories (c.1972)
Carl Barks (1901-2000)
Oil on canvas
MAD: #58-Cover (c.1960)
Frank Kelly Freas (1922-2005)
Acrylic and mixed media with brush on illustration board

Cinematic Art & Design

Fashion Design and Costumes

No one doubts that the making of a movie includes many artistic disciplines. And while the whole may be greater than the sum of its parts, the artistry of the cinematic process deserves recognition and celebration. The intense design processes involved in filmmaking - whether it's storyboarding and model-making, or costume and set design - have rippled through the broader culture, providing inspiration and sparking creativity. Moviemaking, always a collaborative undertaking, continues to be a fertile ground for great design.

Alexander McQueen: Savage Beauty Exhibit
Alexander McQueen (1969-2010)
Photograph © Scott Houston/ Corbis
Rodarte
Hand-dyed Silk Tulle Gown
Spring 2009 Collection
Darth Vader Costume
Costume Designer: Trisha Biggar
Star Wars: Episode III - Revenge of the Sith
TM & © 2005 Lucasfilm Ltd.
Alexander McQueen: Savage Beauty Exhibit
Alexander McQueen (1969-2010)
Photograph © Scott Houston/ Corbis
Rodarte
Hand-dyed Silk Tulle Gown
Spring 2009 Collection
Queen Amidala Senate Gown
Costume Designer: Trisha Biggar
Star Wars: Episode I - The Phantom Menace TM
& © 1999 Lucasfilm Ltd.
Darth Vader Costume
Costume Designer: Trisha Biggar
Star Wars: Episode III - Revenge of the Sith
TM & © 2005 Lucasfilm Ltd.
Battle Droid full-size model
Doug Chiang, Steve Gawley
Metal, wood, plastic, paint
Star Wars: Episode I - The Phantom Menace TM & © 1999 Lucasfilm Ltd.

Set Design, Props and Models

Twin-pod cloud car model
Concept sketch: Joe Johnston; Model: ILM model shop
Metal, wood, plastic, paint
Star Wars: Episode V - The Empire Strikes Back TM & © 1980 Lucasfilm Ltd.
Cloud City
Ralph McQuarrie, Michael Pangrazio
Oil on glass, gouache on animation cell
The Empire Strikes Back TM & © 1980 Lucasfilm Ltd.
Palace of Theed on Naboo
Scott Squires, Doug Chiang, Steve Gawley
Visual effects composition
The Phantom Menace TM & © 1999 Lucasfilm Ltd.
Construction drawings for Millennium Falcon cockpit
Attributed to Harry Lange
Pencil on blue-print paper
A New Hope TM & © 1977 Lucasfilm Ltd.
Luke's full-size landspeeder
Model: London Production Crew
Fiberglass, metal, plastic, rubber, glass, vinyl, wood, paint, glue
Star Wars: Episode IV - A New Hope TM & © 1977 Lucasfilm Ltd.
Millennium Falcon scale model
Model: ILM model shop
Plastic, wood, paint, metal
A New Hope TM & © 1977 Lucasfilm Ltd.
Yoda
Concept design: Ralph McQuarrie;
Model: ILM model shop
Latex, cotton, resin, paint, plastic
The Phantom Menace TM & © 1999 Lucasfilm Ltd.
Reference model.
The Empire Strikes Back TM & © 1980 Lucasfilm Ltd.
Original puppet

Digital Art

Art is created by way of technology. From charcoal to chalk, tempera fresco to oil painting and water color, the artist has always pressed the medium to meet his needs. Computers revolutionized our work and personal environments, so it comes as little surprise that as a tool in creating digital art, they present equally endless possibilities. Just as the discovery of new tools has changed art through the centuries, so too is digital art changing the landscape of today's art and design worlds. The diverse nature of digital art offers countless artistic opportunities to explore with examples of the genre ranging from computer-based illustration and animation to digitally-manipulated traditionally-created art and interactive multimedia installations.

Coruscant Skyline (2004)
Erik Tiemens (b. 1970)
Digital Cyclorama Concept Art
Revenge of the Sith TM & ©1999 Lucasfilm Ltd.
The Buick (c. 2008)
Cedric Delsaux (b. 1947)
Archival pigment ink print

While art communicates emotions or tells a story, it is born out of the technology of the time. Throughout history, artists have bumped up against technological limitations, often thwarting their dreams and creative ambitions. More than 40,000 years ago, cave dwellers used charcoal on cave walls to draw pictures representing the images that were the center of their lives. They then made pigments from red and yellow ochre, which allowed them to expand their means of expression.

Artists eventually learned to mix various colored minerals into a paste with an egg yolk binder, thus producing long-lasting tempera. Pigments mixed with water and painted on wet lime plaster created frescos. Both techniques greatly enhanced the ways artists could communicate their observations of everyday life and depictions of sophisticated subjects such the great mysteries of creation and other religious ideas.

For thousands of years, great architecture, engineering feats, and even the design of weapons have come out of the minds of artists. From Filippo Brunelleschi, whose pulley inventions enabled him to build his great dome on the church of Santa Maria del Fiore in Florence, to Leonardo da Vinci who designed everything from cannons to flying machines, the imagination of artists and innovators has led to many technological breakthroughs.

With the invention of oil painting, the limitations of frescos - which involved many people and a great deal of time - were overcome. Artists could repaint portions of their work without having to tear down a wall or ceiling. They could now work outdoors, which allowed them to incorporate the full glory of natural light into their work.

The latest renaissance in techniques used by artists to tell their stories came about with the invention of computers. The current evolution of digital technology allows artists new flexibility and control over their visions. Artists are now able to harness the power of digital technology to greatly expand their ability to tell stories and create imagery in ways that hadn't been possible before.

Flamenco (2011)
Francisco Jose Albert Albusac (b. 1984)
Digital painting
Moon Palace (2012)
Te Hu (b. 1996)
Digital painting

Digital Animation

Animation may bring to mind the TV cartoons or animated features from 20th century animation mavericks like Walt Disney, Tex Avery at Warner Brothers, and the talented animation teams at Pixar, DreamWorks and Lucasfilm. From zoetrope to stop-motion to CGI, the field of animation has a rich legacy and innovators in animation were the first to push the limits of digital technology used to produce it.

Shrek
© 2001 DreamWorks Animation LLC,
used with permission of DreamWorks Animation LLC.
Rango
ILM Team: Visual Effects Supervisors: Tim Alexander, John Knoll
Animation Director: Hal Hickel; Art Directors: John Bell, Aaron McBride
Rango © 2011 Paramount Pictures. All Rights Reserved
Toy Story 2
© 1999 Disney Studios - Pixar

Visual Effects

Making the impossible possible. Visual effects have fundamentally changed the face of filmmaking. Today, it is possible to create magical visual experiences that could only have been dreamed of in the past. If you can conjure it, nothing seems impossible to realize on screen. As film, animation, and interactive entertainment continue to intersect and influence one another, entirely new forms of visual storytelling are waiting to be born as the brilliant problem-solving minds of the artists, designers, engineers, and mathematicians behind this work continue to develop the cutting-edge technology needed to realize these increasingly complex and nuanced moments of cinematic wonder.


Jurassic Park
ILM Team Members: Visual Effects Supervisor: Dennis Muren;
Effects Art Director: TyRuben Ellingson; CG Supervisor: Mark Dippe
Jurassic Park © 2003 Universal City Studios, Inc. Courtesy of Universal Studios Licensing LLLP
Pirates of the Caribbean: Dead Man's Chest
ILM Team: Visual Effects Supervisor: John Knoll; Animation Supervisor: Hal Hickel
Visual Effects Art Director: Aaron McBride
Pirates of the Caribean: Dead Man's Chest © 2006 Disney Enterprises, Inc.
Terminator 3: Rise of the Machines
ILM Team: Visual Effects Supervisor: Pablo Helman
Animation Supervisor: Dan Taylor; Art Director: Peter Mitchell Rubin
Terminator 3: Rise of the Machines © 2003 Intermedia Film Distribution Ltd.

Exhibits & Programs

A Commitment to Education

"I strongly believe that education is the single most important job of the human race."
- George Lucas, founder and chairman
The George Lucas Educational Foundation

Public outreach and educational programming are central to the mission and public service goals of the Lucas Cultural Arts Museum. The museum is committed to engage the diverse audiences it serves with meaningful and lasting learning experiences along with providing comprehensive public access to its resources.

A broad range of educational tools will be used to help promote learning, both within the museum setting and remotely, to foster a spirit of group and individual exploration, study, contemplation, dialogue, and discovery. The museum will represent excellence in the industry, employ best practices, and retain a deep expertise in its holdings and their interpretation, while also inviting community involvement and the sharing of perspectives for its programming.

The museum is dedicated to its community and will develop strong relationships with local organizations, schools, and other cultural institutions. It will incorporate the academic mandates of schools and higher education into its own programming. It will constantly assess and advance the ways that it serves the public.

Fundamental to the museum's vision is the belief that art in all its forms should be made accessible to everyone to enjoy. To that end, the museum's educational and interpretive program will be robust, varied, and dynamic. Approximately 45,000 to 50,000 square feet of gallery space will feature icons from the museum's collection for permanent display as well as changing installations drawn from the museum's holdings. The collection provides vast opportunities for refreshed exhibit themes in the permanent and special exhibit galleries that will explore the significance of visual media in contemporary life.

The museum will also receive and develop for loan traveling exhibitions around which curriculum-based educational programming will be developed. The museum's collection provides unlimited possibilities for thematic and historical exhibitions as a means to teach about traditional and emerging technologies used in the visual arts.

In addition to in-gallery learning opportunities, the museum will feature lively public programming in its state-of-the-art auditorium and classrooms, as well as public workshops, classes, and symposia tailored for different ages and topics to best serve the needs and interests of the museum's audiences. These offerings will include, but won't be limited to:

  • A robust website with online public access to collection information, exhibition content, and educational materials developed around the museum's collection and exhibits
  • Facilitated group and special tours
  • Educators' programs and materials
  • Special access to collections for research and scholarly purposes
  • Public screenings and public lecture series with visiting scholars, artists, curators, and educators
  • Adult and family day and evening events
  • Partnerships with schools, universities, and other museums
  • Docent and internship programs
  • Public classes and workshops for adults, young adults, and children
  • Visiting artist/new artist programs and special community projects
  • Illustration, fashion, and digital art research library

Traveling Exhibits


The museum will receive and develop special traveling exhibits that will be complemented by curriculum-based educational materials to be made available for educators. The museum's exhibits will employ experience-based design, story-based interpretation techniques, and cutting-edge technology to appeal to multiple learning styles, ages, and content delivery preferences. Exhibit content and programming will place an emphasis on critical thinking and problem solving, communication, collaboration, creativity and innovation.

The museum's outreach will be designed to nurture curiosity, foster dialogue and engage visitors through inquiry-based learning, toward the greater goal of increased arts and technological literacy for our future generations. Through its exhibitions, programs and online resources, the Lucas Museum of Popular Art is committed to inspiring people of all ages to engage with and better understand the range and role of popular visual arts within the larger culture.

The museum will receive and develop special traveling exhibits that will be complemented by curriculum-based educational materials to be made available for educators. The museum's exhibits will employ experience-based design, story-based interpretation techniques, and cutting-edge technology to appeal to multiple learning styles, ages, and content delivery preferences. Exhibit content and programming will place an emphasis on critical thinking and problem solving, communication, collaboration, creativity and innovation. The museum's outreach will be designed to nurture curiosity, foster dialogue and engage visitors through inquiry-based learning, toward the greater goal of increased arts and technological literacy for our future generations. Through its exhibitions, programs and online resources, the Lucas Museum of Popular Art is committed to inspiring people of all ages to engage with and better understand the range and role of popular visual arts within the larger culture.

Workshops

The museum will offer hands-on workshops, facilitated school-group activities, and other classroom-based learning opportunities for students of all ages. Educational programming and activities in the museum will be cross-disciplinary in nature, weaving arts and science curricula together to create richer and more lasting learning experiences. Lectures, demonstrations, and diverse public programming will provide many opportunities for the public to gain insight into new and emerging technologies used in the visual arts.

The museum will offer hands-on workshops, facilitated school-group activities, and other classroom-based learning opportunities for students of all ages.

Educational programming and activities in the museum will be cross-disciplinary in nature, weaving arts and science curricula together to create richer and more lasting learning experiences.


Lectures, demonstrations, and diverse public programming will provide many opportunities for the public to gain insight into new and emerging technologies used in the visual arts.

Architecture and Landscape Design

Landscape Design Intent

The Site and Landscape design intent for the Lucas Cultural Arts Museum springs from the following core principles:

  • Contextual Design - Integrate with and respect the existing natural and cultural landscape setting
  • Green Infrastructure - Create a green infrastructure system that embraces water management, plant community regeneration, and pedestrian access that will add to the existing Presidio open space assets
  • Connectivity - Develop new opportunities to physically and visually link the Main Post to Crissy Field, the Marsh, and the Quartermaster Wetlands
  • Public Education - Communicate inspirational insights to the public about the interrelationship of art, culture and nature

The museum's landscape will reflect and enhance the Forest, Meadow, Bluff, and Buffer typologies previously identified by the Presidio Trust, providing a clear "ecological gradient" from the Main Post to Crissy Field. Additionally, a regenerated native landscape buffer zone is proposed for the northern edge of the site along Mason Street to integrate the museum setting with fluid forms of Crissy Marsh. Designed landscape areas will characterize the building's envisioned outdoor terraces and gathering areas and will ground its more public, north-facing elevation. Existing cultural landscape elements, including the Bluff, the small utility structures, and the midden will be protected by the landscape design.

The terrain will be also be contoured to create and support an ecologically appropriate stormwater management system. Bio-filtration features and native plant rain gardens will characterize this green infrastructure element. The proposed outdoor terraces of the museum should provide sweeping views of the Bay, the Golden Gate Bridge, Alcatraz, and Angel Island, as well as foreground views to Crissy Field and the Marsh. Important area viewsheds along with views from the Main Post and Crissy Field will be respected and, where possible, enhanced with new vantage points. A new network of trails will provide strong visual and physical connectivity between the Main Post, the museum, and Crissy Field. Universal access and multiple vista points will characterize the trail system and will seamlessly tie the museum to the site. One of the museum's terraces will be accessed directly from public trails.

A green belt of mature trees will envelop the southern edge of the museum site to modulate and integrate the building with the site, to screen service zones and public parking areas from the Main Post, and to buffer the view and noise of Doyle Drive from the museum's outdoor activities and interior views. Service and fire access roadways will be carefully integrated with the site topography and vegetation and, where possible, provide public use opportunities. All new landscape typologies will be designed in close coordination with the latest Presidio Trust standards for native and adaptive plant species.

The Site and Landscape design intent for the Lucas Cultural Arts Museum springs from the following core principles:

  • Contextual Design - Integrate with and respect the existing natural and cultural landscape setting
  • Green Infrastructure - Create a green infrastructure system that embraces water management, plant community regeneration, and pedestrian access that will add to the existing Presidio open space assets
  • Connectivity - Develop new opportunities to physically and visually link the Main Post to Crissy Field, the Marsh, and the Quartermaster Wetlands
  • Public Education - Communicate inspirational insights to the public about the interrelationship of art, culture and nature

The museum's landscape will reflect and enhance the Forest, Meadow, Bluff, and Buffer typologies previously identified by the Presidio Trust, providing a clear "ecological gradient" from the Main Post to Crissy Field. Additionally, a regenerated native landscape buffer zone is proposed for the northern edge of the site along Mason Street to integrate the museum setting with fluid forms of Crissy Marsh. Designed landscape areas will characterize the building's envisioned outdoor terraces and gathering areas and will ground its more public, north-facing elevation. Existing cultural landscape elements, including the Bluff, the small utility structures, and the midden will be protected by the landscape design.

The terrain will be also be contoured to create and support an ecologically appropriate stormwater management system. Bio-filtration features and native plant rain gardens will characterize this green infrastructure element. The proposed outdoor terraces of the museum should provide sweeping views of the Bay, the Golden Gate Bridge, Alcatraz, and Angel Island, as well as foreground views to Crissy Field and the Marsh. Important area viewsheds along with views from the Main Post and Crissy Field will be respected and, where possible, enhanced with new vantage points. A new network of trails will provide strong visual and physical connectivity between the Main Post, the museum, and Crissy Field. Universal access and multiple vista points will characterize the trail system and will seamlessly tie the museum to the site. One of the museum's terraces will be accessed directly from public trails.

A green belt of mature trees will envelop the southern edge of the museum site to modulate and integrate the building with the site, to screen service zones and public parking areas from the Main Post, and to buffer the view and noise of Doyle Drive from the museum's outdoor activities and interior views. Service and fire access roadways will be carefully integrated with the site topography and vegetation and, where possible, provide public use opportunities. All new landscape typologies will be designed in close coordination with the latest Presidio Trust standards for native and adaptive plant species.

Architecture and Landscape Design

The Museum Site and Structure

Faithful to the Presidio Trust's ongoing efforts to improve the Crissy Field area, the Lucas Cultural Arts Museum is envisioned as a connector of the neighborhood's many amenities, including East Beach, the Palace of Fine Arts, the Letterman Digital Arts Center, the Tennessee Hollow, and the historic line of buildings fronting Mason Street.

Originally created from reclaimed marshland for the 1915 Panama Pacific International Exposition stockyards and state exhibits, the site was later occupied by a group of support buildings for a nearby airfield. Currently the property contains the shell of a late 1960's commissary and warehouse building that is utilized as a retail warehouse sales operation. The Trust remains dedicated to enriching the "front yard" of the Presidio by improving the area around Crissy Field, expanding the marshlands at Tennessee Hollow, and pursuing options for the adaptive reuse of existing warehouse structures. Recent improvements related to the approach to the Golden Gate Bridge, including the lowering of Doyle Drive, have allowed direct pedestrian connections between the Mid-Crissy Field area and the parade grounds, the fort, and the battery structures to the west.

The introduction of a museum and cultural center on the site between Mason Street and Doyle Drive at the eastern edge of Crissy Field is a part of the Mid-Crissy Field Guidelines and will enhance the park-like quality and environmental sensitivity mandated by the Presidio Trust. Facing the bay and Crissy Marsh, the Lucas Cultural Arts Museum is situated to allow access from the parade grounds extension as well as from Mason Street and Crissy Field. The museum will be located directly west of the parade grounds promenade and park extension. The site can be sculpted to utilize the extension of the bluff over the Doyle Drive underpass to conceal a parking structure and to integrate the museum into the public parklands through walking and biking paths.

Complementing the design of the nearby Palace of Fine Arts and similar to the style of other structures in the Presidio, the museum will be constructed of stone and stucco walls with a glazed north facing facade will allow natural light into the public spaces and a view of the bay, park, and the Golden Gate Bridge from inside the museum. Roof heights and materials will respect and complement the required view corridors from other areas of the Presidio. The building's exterior will reference details and style cues from historic structures nearby, and use mass and ornament to evoke the intent and content of the building. While presenting itself as an historic structure, the interior of the museum will include state-of-the-art amenities, exhibits, and spaces that place the building solidly in the present. The mix of reference to the old and implementation of the new is part of the understanding of the art and collection and intent of the Lucas Cultural Arts Museum's mission.

The Lucas Cultural Arts Museum will be integrated into the park and utilize the existing access from Mason Street. An underground, 350 car garage will allow the required parking for the museum to be unobtrusive in the landscape and serve as a means of elevating the secure galleries above the flood tide elevation. It is anticipated that at least five galleries will be required, ranging in size from 4,500 square feet to 8,500 square feet. Each gallery will be designed to accommodate multiple types of changing exhibits as well as the revolving permanent collection. The galleries will be connected with large public spaces that will double as display, event or educational spaces. A dedicated 200 seat theater, 75 seat lecture hall, and 2,000 square feet of multi-purpose rooms will serve as classrooms and programmatic support spaces. Gift shop, educational facilities, food service and outdoor patio spaces will be accessible without necessarily participating in the actual exhibits security requirements and controlled environments. The arrangement of galleries, educational spaces and service areas will facilitate the ease of movement throughout the museum while allowing the visitor to always be aware of their location in the Presidio, its context and ideals. This will foster a familiarity and sense of community that will encourage return visits to always see something new.

Faithful to the Presidio Trust's ongoing efforts to improve the Crissy Field area, the Lucas Cultural Arts Museum is envisioned as a connector of the neighborhood's many amenities, including East Beach, the Palace of Fine Arts, the Letterman Digital Arts Center, the Tennessee Hollow, and the historic line of buildings fronting Mason Street.

Originally created from reclaimed marshland for the 1915 Panama Pacific International Exposition stockyards and state exhibits, the site was later occupied by a group of support buildings for a nearby airfield. Currently the property contains the shell of a late 1960's commissary and warehouse building that is utilized as a retail warehouse sales operation. The Trust remains dedicated to enriching the "front yard" of the Presidio by improving the area around Crissy Field, expanding the marshlands at Tennessee Hollow, and pursuing options for the adaptive reuse of existing warehouse structures. Recent improvements related to the approach to the Golden Gate Bridge, including the lowering of Doyle Drive, have allowed direct pedestrian connections between the Mid-Crissy Field area and the parade grounds, the fort, and the battery structures to the west.

The introduction of a museum and cultural center on the site between Mason Street and Doyle Drive at the eastern edge of Crissy Field is a part of the Mid-Crissy Field Guidelines and will enhance the park-like quality and environmental sensitivity mandated by the Presidio Trust. Facing the bay and Crissy Marsh, the Lucas Cultural Arts Museum is situated to allow access from the parade grounds extension as well as from Mason Street and Crissy Field. The museum will be located directly west of the parade grounds promenade and park extension. The site can be sculpted to utilize the extension of the bluff over the Doyle Drive underpass to conceal a parking structure and to integrate the museum into the public parklands through walking and biking paths.

Complementing the design of the nearby Palace of Fine Arts and similar to the style of other structures in the Presidio, the museum will be constructed of stone and stucco walls with a glazed north facing facade will allow natural light into the public spaces and a view of the bay, park, and the Golden Gate Bridge from inside the museum. Roof heights and materials will respect and complement the required view corridors from other areas of the Presidio. The building's exterior will reference details and style cues from historic structures nearby, and use mass and ornament to evoke the intent and content of the building. While presenting itself as an historic structure, the interior of the museum will include state-of-the-art amenities, exhibits, and spaces that place the building solidly in the present. The mix of reference to the old and implementation of the new is part of the understanding of the art and collection and intent of the Lucas Cultural Arts Museum's mission.

The Lucas Cultural Arts Museum will be integrated into the park and utilize the existing access from Mason Street. An underground, 350 car garage will allow the required parking for the museum to be unobtrusive in the landscape and serve as a means of elevating the secure galleries above the flood tide elevation. It is anticipated that at least five galleries will be required, ranging in size from 4,500 square feet to 8,500 square feet. Each gallery will be designed to accommodate multiple types of changing exhibits as well as the revolving permanent collection. The galleries will be connected with large public spaces that will double as display, event or educational spaces. A dedicated 200 seat theater, 75 seat lecture hall, and 2,000 square feet of multi-purpose rooms will serve as classrooms and programmatic support spaces. Gift shop, educational facilities, food service and outdoor patio spaces will be accessible without necessarily participating in the actual exhibits security requirements and controlled environments. The arrangement of galleries, educational spaces and service areas will facilitate the ease of movement throughout the museum while allowing the visitor to always be aware of their location in the Presidio, its context and ideals. This will foster a familiarity and sense of community that will encourage return visits to always see something new.

Additional Information

Contact Information

For more information please contact: Museum@SkywalkerRanch.com or 415.295.2585.

Mailing address:
P.O. Box 29137 San Francisco, CA 94129-0137.


Additional Credits

On Home Page Marquee:
Air Castles (detail) (c. 1904)
Maxfield Parrish (1870-1966)
Oil on canvas
Boy Reading Adventure Story (detail) (c. 1923)
Norman Rockwell (1894-1978)
Oil on canvas
E.T. The Extra-Terrestrial
ILM Visual Effects Supervisor: Dennis Muren
E.T.: The Extra-Terrestrial 1982
Universal City Studios, Inc.
Courtesy of Universal Studios Licensing LLLP

LUCAS CULTURAL ARTS MUSEUM WEBSITE TERMS AND CONDITIONS OF USE

April 1, 2013

This is a legal agreement between you and Lucas Cultural Arts Museum ("LCAM", "we", "us" or "our") governing the use of the website and services located at www.lucasculturalartsmuseum.org (the "Lucas Cultural Arts Museum Website").

By accessing or using the Lucas Cultural Arts Museum Website, you acknowledge that you have read, understood, and agree to be bound by the following terms of use, including any additional Guidelines (defined below), and any future modifications (collectively, the "Terms"). If, at any time you don't agree to these terms, please immediately discontinue your use of the Lucas Cultural Arts Museum Website.

NOTE TO USERS UNDER 13: Our service is not for persons under the age of 13. If you are under 13 years old, then please do not use the Lucas Cultural Arts Museum Website.

If you are over 13, but under the age of consent where you live, then you must get the consent of your parents prior to using the Lucas Cultural Arts Museum Website and, if you do use the Lucas Cultural Arts Museum Website, you represent to us that you have done so.


Privacy

Your privacy is important to us. Our Privacy Policy (available at www.lucasculturalartsmuseum.org/legal/privacy-policy.html) is hereby incorporated into these Terms by reference. Please read our Privacy Policy carefully for details relating to the collection, use, and disclosure of your personal information.

Individual Features and Lucas Cultural Arts Museum Website

When using the Lucas Cultural Arts Museum Website, you may be subject to additional posted guidelines or rules applicable to specific services, and features which may be posted from time to time (the "Guidelines"). All such Guidelines are hereby incorporated by reference into these Terms. To the extent that any terms of these Terms conflict with any Guidelines, these Terms shall control.

Modification of the Terms

Because the Lucas Cultural Arts Museum Website changes from time to time, LCAM reserves the right, at its discretion, to change, modify, add, or remove portions of these Terms at any time without notice. Prior to each visit, please check the Terms to determine the current Terms to which you are bound. Your continued use of the Lucas Cultural Arts Museum Website after the posting of changes will constitute your acceptance of such changes at the time of each use. While non-material changes to these Terms are effective immediately, any material changes to these Terms will automatically be effective thirty (30) days after they are initially posted on the Lucas Cultural Arts Museum Website.

Ownership

The Lucas Cultural Arts Museum Website is owned and operated by us. The content, visual interfaces, interactive features, information, graphics, design, compilation, computer code, software, services, and all other elements of the Lucas Cultural Arts Museum Website that are provided by us ("LCAM Materials") are protected by copyright, trade dress, patent, and trademark laws, international conventions, and all other relevant intellectual property and proprietary rights, and applicable laws. LCAM Materials do not include any content owned by and submitted by you. Except as expressly authorized by us, you agree not to sell, license, distribute, copy, modify, publicly perform or display, transmit, publish, edit, adapt, create derivative works from, or otherwise make unauthorized use of the Lucas Cultural Arts Museum Website or LCAM Materials. You shall not acquire any right, title or interest to the Lucas Cultural Arts Museum Website or LCAM Materials, except for the limited rights set forth in these Terms or any express license from us.

Restrictions

Subject to the terms and conditions herein, LCAM grants you permission to use the Lucas Cultural Arts Museum Website as set forth in these Terms, provided that (i) you use the Lucas Cultural Arts Museum Website solely for your personal, private, noncommercial use; (ii) you do not copy, publicly display or distribute any part of the Lucas Cultural Arts Museum Website in any medium without LCAM's prior written consent; (iii) you do not alter or modify any part of the Lucas Cultural Arts Museum Website other than as may be reasonably necessary to use the Lucas Cultural Arts Museum Website for its intended purposes; (iv) you do not engage in any of the prohibited uses described in these Terms; and (v) you will otherwise fully comply with these Terms. The Lucas Cultural Arts Museum Website is controlled and offered by LCAM from its facilities in the United States of America. LCAM makes no representations that the Lucas Cultural Arts Museum Website is appropriate or available for use in other locations. Those who access or use the Lucas Cultural Arts Museum Website from other jurisdictions do so at their own risk and are responsible for compliance with local law.

Content Disclaimer

You understand that, when using the Lucas Cultural Arts Museum Website, you will be exposed to text, images, videos and other content ("Content") from a variety of sources, and that LCAM is not responsible for the accuracy, integrity, quality, legality, usefulness, safety, or intellectual property rights of or relating to such Content. You further understand and acknowledge that you may be exposed to Content that is inaccurate, offensive, indecent, or objectionable, and you agree to waive, and hereby do waive, any legal or equitable rights or remedies you have or may have against LCAM with respect thereto. LCAM does not endorse any Content or any opinion, recommendation, or advice expressed therein. Under no circumstances will LCAM be liable in any way for or in connection with any Content, including, but not limited to, for any inaccuracies, errors or omissions in any Content, any intellectual property infringement with regard to any Content, or for any loss or damage of any kind incurred as a result of the use of any Content posted, emailed or otherwise displayed or transmitted via the Lucas Cultural Arts Museum Website.

Removal of Content

LCAM and its designees shall have the right (but not the obligation) in their sole discretion to refuse or remove any Content or LCAM Materials in whole or in part at any time for any reason or no reason, with or without notice and with no liability of any kind.

Prohibited Uses

  1. As a condition of your use of the Lucas Cultural Arts Museum Website, you agree to not use the Lucas Cultural Arts Museum Website for any purpose that is unlawful or prohibited by these Terms. Access to the LCAM Materials and the Lucas Cultural Arts Museum Website from territories where their access or use thereof is illegal is strictly prohibited. Lucas Cultural Arts Museum Website users are responsible for complying with all local rules, laws, and regulations including, without limitation, rules about intellectual property rights, the internet, technology, data, email, and privacy.
  2. You agree not to reproduce, duplicate, copy, sell, trade, resell, distribute or exploit, any portion of the Lucas Cultural Arts Museum Website, use of the Lucas Cultural Arts Museum Website, access to the Lucas Cultural Arts Museum Website, or Content obtained through the Lucas Cultural Arts Museum Website, for any purpose other than as the Lucas Cultural Arts Museum Website is offered by LCAM.
  3. You agree not to defame, harass, abuse, threaten, stalk or defraud users of the Lucas Cultural Arts Museum Website, or collect, or attempt to collect, personal information about users or third parties without their consent.
  4. You agree not to intentionally interfere with or damage, impair or disable the operation of the Lucas Cultural Arts Museum Website or any user's enjoyment of it, by any means, including uploading or otherwise disseminating viruses, worms, spyware, adware or other malicious code.
  5. You agree not to remove, circumvent, disable, damage or otherwise interfere with any security-related features of the Lucas Cultural Arts Museum Website, features that prevent or restrict the use or copying of any content accessible through the Lucas Cultural Arts Museum Website, or features that enforce limitations on the use of the Lucas Cultural Arts Museum Website.
  6. You agree not to attempt to gain unauthorized access to the Lucas Cultural Arts Museum Website, or any part of it, other accounts, computer systems or networks connected to the Lucas Cultural Arts Museum Website, or any part of it, through hacking, password mining or any other means or interfere or attempt to interfere with the proper working of the Lucas Cultural Arts Museum Website or any activities conducted on the Lucas Cultural Arts Museum Website.
  7. You agree not to obtain or attempt to obtain any materials or information through any means not intentionally made available through the Lucas Cultural Arts Museum Website. You agree neither to modify the Lucas Cultural Arts Museum Website in any manner or form, nor to use modified versions of the Lucas Cultural Arts Museum Website, including (without limitation) for the purpose of obtaining unauthorized access to the Lucas Cultural Arts Museum Website.
  8. You agree that you will not use any robot, spider, scraper, or other automated means to access the Lucas Cultural Arts Museum Website for any purpose without our express written permission or bypass our robot exclusion headers or other measures we may use to prevent or restrict access to the Lucas Cultural Arts Museum Website. You agree not to deep-link to the Lucas Cultural Arts Museum Website and will promptly remove any links that LCAM finds objectionable in its sole discretion.
  9. You agree not to utilize framing techniques to enclose any trademark, logo, or other LCAM Materials without our express written consent. You agree not to use any meta tags or any other "hidden text" utilizing LCAM's name or trademarks without our express written consent.
  10. You agree not to make unsolicited offers, advertisements, proposals, or send junk mail or spam to other users of the Lucas Cultural Arts Museum Website. This includes, but is not limited to, unsolicited advertising, promotional materials or other solicitation material, bulk mailing of commercial advertising, chain mail, informational announcements, charity requests, or petitions for signatures.
  11. You agree not to reverse engineer, decompile, disassemble or otherwise attempt to discover the source code of the Lucas Cultural Arts Museum Website or any part thereof, except and only to the extent that such activity is expressly permitted by applicable law notwithstanding this limitation.
  12. You agree not to modify, adapt, translate or create unauthorized derivative works based upon the Lucas Cultural Arts Museum Website or any part thereof, except and only to the extent that such activity is expressly permitted by applicable law notwithstanding this limitation.

Information

You acknowledge, consent and agree that LCAM may access, preserve and disclose your account information. and information you provide to LCAM if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary to (a) comply with legal process; (b) enforce the Terms; (c) to respond to your requests for customer service; or (d) protect the rights, property or personal safety of LCAM, its users and the public. Please also carefully review our Privacy Policy which governs the collection, use, and disclosure of your personal information.

Links and Third Party Content

LCAM or third parties may provide links on the Lucas Cultural Arts Museum Website to other sites or content ("Third Party Sites"). LCAM has no control over such Third Party Sites, and therefore makes no claim or representation regarding, and expressly disclaims responsibility for, the accuracy, quality, legality, nature, availability or reliability of Third Party Sites linked to by the Lucas Cultural Arts Museum Website. LCAM provides links to you only as a convenience, and the inclusion of any link on the Lucas Cultural Arts Museum Website does not imply our affiliation, endorsement, or adoption of the linked site or any information therein. ACCESS AND USE OF THIRD PARTY SITES, INCLUDING THE INFORMATION, MATERIAL, PRODUCTS, AND SERVICES ON THIRD PARTY SITES OR AVAILABLE THROUGH THIRD PARTY SITES, IS SOLELY AT YOUR OWN RISK. When you leave the Lucas Cultural Arts Museum Website, our terms and policies no longer govern. You should review applicable terms and policies, including the privacy and data gathering practices, of any Third Party Sites.

Availability of the Lucas Cultural Arts Museum Website

LCAM may make changes to or discontinue any of the media, web communities, or services available within the Lucas Cultural Arts Museum Website at any time, and without notice. The media or services on the Lucas Cultural Arts Museum Website may be out of date, and LCAM makes no commitment to update these materials on the Lucas Cultural Arts Museum Website.

Terms of Use Violations; Termination

  1. LCAM. You agree that LCAM, in its sole discretion and for any or no reason, may terminate any user or account (or any part thereof) you may have at the Lucas Cultural Arts Museum Website or your use of the Lucas Cultural Arts Museum Website, and discard all or any part of your account or any of information you provide to LCAM, at any time, with or without notice, without liability to you. LCAM may also in its sole discretion and at any time discontinue providing access to the Lucas Cultural Arts Museum Website, or any part thereof, with or without notice. You agree that any termination of your access to the Lucas Cultural Arts Museum Website or any account you may have or portion thereof may be effected without prior notice, and you agree that LCAM shall not be liable to you or any third-party for any such termination. LCAM does not permit infringing activities on the Lucas Cultural Arts Museum Website, and reserves the right to terminate access to the Lucas Cultural Arts Museum Website, and remove all content submitted, by any persons who are found to be infringers. Any suspected fraudulent, abusive, or illegal activity may be referred to appropriate law enforcement authorities. These remedies are in addition to any other remedies LCAM may have at law or in equity.
  2. USER. If you are dissatisfied with the Lucas Cultural Arts Museum Website, please email us at museum@skywalkerranch.com. Your input is valuable to us. Your only other remedy with respect to any dissatisfaction with (i) the Lucas Cultural Arts Museum Website, (ii) any term of these Terms, (iii) any policy or practice of LCAM in operating the Lucas Cultural Arts Museum Website, or (iv) any content or information transmitted through the Lucas Cultural Arts Museum Website, is to terminate these Terms and your account. You may terminate these Terms at any time by closing your account, discontinuing your use of any and all parts of the Lucas Cultural Arts Museum Website, and providing LCAM notice of termination by writing to us at museum@skywalkerranch.com or at P.O. Box 29137, San Francisco, California, 94129.

Indemnification; Hold Harmless

You agree to indemnify and hold harmless LCAM, and its parent, subsidiaries, affiliates or any related companies (including those which share substantially common ownership), its suppliers, licensors and partners, and the officers, directors, employees, agents and representatives of any of them from any and all claims, losses, obligations, damages, liabilities, costs or debt and expenses (including attorney's fees) arising out of (i) your use or misuse of the Lucas Cultural Arts Museum Website; (ii) your violation of these Terms; (iii) your violation of the rights of any other person or entity; and (iv) your breach or alleged breach of the any representations, warranties, and covenants herein. LCAM reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us and you agree to cooperate with our defense of these claims. You agree not to settle any matter without the prior written consent of LCAM. LCAM will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

Disclaimers; No Warranties

  1. No warranties. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, LCAM, AND ITS AFFILIATES, PARTNERS, AND SUPPLIERS DISCLAIM ALL WARRANTIES, STATUTORY, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT OF PROPRIETARY RIGHTS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM LCAM OR THROUGH THE LUCAS CULTURAL ARTS MUSEUM WEBSITE WILL CREATE ANY WARRANTY NOT EXPRESSLY STATED HEREIN. YOU EXPRESSLY ACKNOWLEDGE THAT AS USED IN THE SECTIONS TITLED "DISCLAIMERS" AND "LIMITATION OF LIABILITY; DAMAGES", THE TERM "LCAM" INCLUDES LCAM'S PARTNERS, OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SERVICE PROVIDERS, SUPPLIERS, LICENSORS, AFFILIATES AND SUBCONTRACTORS.
  2. "As is" and "As available" and "With All Faults." YOU EXPRESSLY AGREE THAT THE USE OF THE LUCAS CULTURAL ARTS MUSEUM WEBSITE IS AT YOUR SOLE RISK. THE LUCAS CULTURAL ARTS MUSEUM WEBSITE AND ANY MEDIA, CONTENT, SOFTWARE, SERVICES OR APPLICATIONS MADE AVAILABLE IN CONJUNCTION WITH OR THROUGH THE LUCAS CULTURAL ARTS MUSEUM WEBSITE ARE PROVIDED ON AN "AS IS," "AS AVAILABLE", "WITH ALL FAULTS" BASIS AND WITHOUT WARRANTIES OR REPRESENTATIONS OF ANY KIND EITHER EXPRESS OR IMPLIED.
  3. Platform Operation and Content. LCAM, ITS SUPPLIERS, LICENSORS, AFFILIATES, AND PARTNERS DO NOT WARRANT THAT THE LCAM MATERIALS, CONTENT, THE LUCAS CULTURAL ARTS MUSEUM WEBSITE, OR ANY OTHER INFORMATION OFFERED ON OR THROUGH THE LUCAS CULTURAL ARTS MUSEUM WEBSITE OR ANY THIRD PARTY SITES WILL BE UNINTERRUPTED, OR FREE OF ERRORS, VIRUSES OR OTHER HARMFUL COMPONENTS AND DO NOT WARRANT THAT ANY OF THE FOREGOING WILL BE CORRECTED.
  4. Accuracy. LCAM, ITS SUPPLIERS, LICENSORS, AFFILIATES, AND PARTNERS DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE LUCAS CULTURAL ARTS MUSEUM WEBSITE OR ANY THIRD PARTY SITES IN TERMS OF CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE.
  5. Harm to Your Computer or Device. YOU UNDERSTAND AND AGREE THAT YOU USE, ACCESS, DOWNLOAD, OR OTHERWISE OBTAIN INFORMATION, MATERIALS, OR DATA THROUGH THE LUCAS CULTURAL ARTS MUSEUM WEBSITE (INCLUDING RSS FEEDS) OR ANY THIRD PARTY SITES AT YOUR OWN DISCRETION AND RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR PROPERTY (INCLUDING YOUR COMPUTER SYSTEM) OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OR USE OF SUCH MATERIAL OR DATA.

Limitation of Liability; Damages

  1. Limitation of Liability and Damages. UNDER NO CIRCUMSTANCES, AND UNDER NO LEGAL THEORY, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL LCAM OR ITS AFFILIATES, CONTRACTORS, EMPLOYEES, AGENTS, OR THIRD PARTY PARTNERS OR SUPPLIERS, BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES (INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA OR USE OR COST OF COVER) ARISING OUT OF OR RELATING TO THESE TERMS OR THAT RESULT FROM YOUR USE OR THE INABILITY TO USE THE LCAM MATERIALS AND OTHER CONTENT ON THE LUCAS CULTURAL ARTS MUSEUM WEBSITE OR ANY THIRD PARTY SITES, THE LUCAS CULTURAL ARTS MUSEUM WEBSITE ITSELF, OR ANY OTHER INTERACTIONS WITH LCAM, EVEN IF LCAM OR A LCAM AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY OR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. IN SUCH CASES, LCAM'S LIABILITY WILL BE LIMITED TO THE EXTENT PERMITTED BY LAW.
  2. Limitation of Damages. IN NO EVENT SHALL LCAM OR ITS AFFILIATES, CONTRACTORS, EMPLOYEES, AGENTS, OR THIRD PARTY PARTNERS, LICENSORS OR SUPPLIERS' TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE LUCAS CULTURAL ARTS MUSEUM WEBSITE (WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), WARRANTY, OR OTHERWISE) EXCEED THE GREATER OF THE AMOUNT OF (A) ONE HUNDRED DOLLARS OR (B) THE AMOUNT OF FEES YOU HAVE PAID LCAM IN THE 12 MONTHS PRIOR TO THE ACTION GIVING RISE TO THE LIABILITY.
  3. Third Party Sites. THESE LIMITATIONS SHALL ALSO APPLY WITH RESPECT TO DAMAGES INCURRED BY REASON OF ANY PRODUCTS OR SERVICES SOLD OR PROVIDED ON ANY THIRD PARTY SITES OR OTHERWISE BY THIRD PARTIES OTHER THAN LCAM AND RECEIVED BY YOU THROUGH OR ADVERTISED ON THE LUCAS CULTURAL ARTS MUSEUM WEBSITE OR RECEIVED BY YOU THROUGH ANY THIRD PARTY SITES.

Limitations by Applicable Law; Basis of the Bargain

CERTAIN JURISDICTIONS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF YOU RESIDE IN SUCH A JURISDICTION, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MAY HAVE ADDITIONAL RIGHTS. THE LIMITATIONS OR EXCLUSIONS OF WARRANTIES, REMEDIES OR LIABILITY CONTAINED IN THESE TERMS APPLY TO YOU TO THE FULLEST EXTENT SUCH LIMITATIONS OR EXCLUSIONS ARE PERMITTED UNDER THE LAWS OF THE JURISDICTION IN WHICH YOU ARE LOCATED.

United States Export Controls

You agree to comply with all applicable export and re-export control laws and regulations, including the Export Administration Regulations ("EAR") maintained by the U.S. Department of Commerce, trade and economic sanctions maintained by the Treasury Department's Office of Foreign Assets Control ("OFAC"), and the International Traffic in Arms Regulations ("ITAR") maintained by the Department of State. Specifically, you agree that you shall not, directly or indirectly, sell, export, re-export, transfer, divert, or otherwise dispose of any software or technology received from LCAM under this Agreement to any destination, entity, or person prohibited by the laws or regulations of the United States, without obtaining prior authorization from the competent government authorities as required by those laws and regulations. You agree to indemnify, to the fullest extent permitted by law, LCAM from and against any fines or penalties that may arise as a result of your breach of this provision. This export control clause shall survive termination or cancellation of this Agreement.

Miscellaneous

  1. Notice. LCAM may provide you with notices, including those regarding changes to LCAM's terms and conditions, by email, regular mail or postings on the Lucas Cultural Arts Museum Website. Notice will be deemed given twenty-four hours after email is sent, unless LCAM is notified that the email address is invalid. Alternatively, we may give you legal notice by mail to a postal address, if provided by you through the Lucas Cultural Arts Museum Website. In such case, notice will be deemed given three days after the date of mailing.
  2. Governing Law. You agree that (i) the Lucas Cultural Arts Museum Website and any services provided by the Lucas Cultural Arts Museum Website shall be deemed solely based in California; and (ii) the Lucas Cultural Arts Museum Website shall be deemed a passive website that does not give rise to personal jurisdiction over LCAM, either specific or general, in jurisdictions other than California. These Terms shall be governed by and construed in accordance with the laws of the State of California, without giving effect to any principles of conflicts of law.
  3. Jurisdiction. You agree that any action at law or in equity arising out of or relating to these Terms or the Lucas Cultural Arts Museum Website shall be filed only in the state or federal courts in and for San Francisco County, California and you hereby consent and submit to the personal and exclusive jurisdiction of such courts for the purposes of litigating any such action.
  4. Waiver. A provision of these Terms may be waived only by a written instrument executed by the party entitled to the benefit of such provision. The failure of LCAM to exercise or enforce any right or provision of these Terms will not constitute a waiver of such right or provision.
  5. Severability. If any provision of these Terms shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions.
  6. Assignment. The Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by LCAM without restriction. Any assignment attempted to be made in violation of these Terms shall be void.
  7. Relationship of Parties. You agree that no joint venture, partnership, employment, or agency relationship exists between you and LCAM as a result of these Terms or your use of the Lucas Cultural Arts Museum Website. You further acknowledge that by submitting information to LCAM, no confidential, fiduciary, contractually implied or other relationship is created between you and LCAM other than pursuant to these Terms.
  8. Survival. The Sections entitled "Ownership", "Disclaimers; No Warranties", "Indemnification; Hold Harmless", "Limitation of Liability and Damages", and "Miscellaneous" will survive any termination of these Terms.
  9. Headings. The heading references herein are for convenience purposes only, do not constitute a part of these Terms, and shall not be deemed to limit or affect any of the provisions hereof.
  10. Entire Agreement. This is the entire agreement between you and LCAM relating to the subject matter herein and supersedes all previous communications, representations, understandings and agreements, either oral or written, between the parties with respect to said subject matter. The Agreement shall not be modified except in a writing signed by both parties or by a change to these Terms or Guidelines made by LCAM as set forth in these Terms.
  11. Claims. YOU AND LCAM AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE LUCAS CULTURAL ARTS MUSEUM WEBSITE OR THESE TERMS MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.
  12. Disclosures. The Lucas Cultural Arts Museum Website is offered by Lucas Cultural Arts Museum, located at P.O. Box 292137, San Francisco, California, 94129, email: museum@skywalkerranch.com. If you are a California resident, you may have this same information emailed to you by sending a letter to the foregoing address with your email address and a request for this information.

Lucas Cultural Arts Museum Privacy Policy

Effective: April 1, 2013

We value your privacy, and we want to help make your experience with Lucas Cultural Arts Museum ("LCAM," "we" or "us") and our website, available at www.lucasculturalartsmuseum.org (the "LCAM Website"), as satisfying and safe as possible. We have established this policy (the "Privacy Policy") to explain how we collect Personal Information (as defined below) on the LCAM Website, and how we use and disclose that Personal Information. This Privacy Policy also applies to Personal Information that we collect by other means, such as "offline" from guests of LCAM, which we combine with Personal Information collected on the LCAM Website. "Personal Information," as used in this Privacy Policy, is information that allows a person to directly identify an individual, such as name or email address, and information that we combine directly with such identifying information. This Privacy Policy is incorporated into and is subject to the LCAM Terms of Use. Any capitalized terms not defined herein have the meaning set forth in the LCAM Terms of Use. By using the LCAM Website, you expressly consent to the information handling practices described in this Privacy Policy.


General Reference

  1. How the LCAM Website Operates
  2. Information We Collect
  3. User Supplied Information
  4. Passive Data Collection
  5. How We use Personal Information
  6. When We Disclose Personal Information
  7. Change of Ownership
  8. Security
  9. Your Choices
  10. Email Communications and Unsolicited Commercial Email
  11. Third-Party Services
  12. International Users
  13. Changes and Updates to This Privacy Policy
  14. Your California Privacy Rights
  15. Contacting Us

1. How the LCAM Website Operates

In our operation of the LCAM Website, and our provision of services to you and other users, we collect, use, and retain all information, including Personal Information, that you disclose to us. Our use and disclosure of Personal Information is described in this Privacy Policy. Our disclosures of Personal Information to our partners and affiliates are described in greater detail under the "When We Disclose Personal Information" heading below. In general, the types and amount of personally identifiable information we collect vary depending on the activity. We endeavor to limit the collection of personally identifiable information to information we believe is minimally necessary to achieve our stated collection purposes.

2. Information We Collect

We collect two types of data about users: (1) information that you or others voluntarily submit to us (described below under "User Supplied Information") and (2) technical data automatically collected from all visitors to the LCAM Website (described below under "Passive Data Collection").

Persons under the age of 13 are not permitted to use the LCAM Website and, therefore, we do not knowingly collect any Personal Information from young people under the age of 13. The Children's Online Privacy Protection Act of 1998 and other laws have been established to protect the privacy of minors and we abide by all federal and state laws and guidelines regarding youth privacy.

3. User Supplied Information

You may provide us with your name, email address and/or phone number in order to receive communications from us. If you choose to provide information to us, you are giving us permission to use and store that information consistent with this Privacy Policy. You may also provide us with comments in the "public comments" section of the LCAM Website. If you choose to provide such comments to us, you are giving us permission to use, store, and disclose those comments, including any Personal Information provided with those comments, to any third party in our sole discretion.

4. Passive Data Collection

Like most web-based services, we automatically receive and record information on our server logs from your browser when you use the LCAM Website. We may use a variety of methods, including clear GIFs (also known as "web beacons") and "cookies" (small files placed on your hard drive that assist us in providing customized services), to collect this information. The information that we collect with these automated methods may include, for example, your IP address, cookie information, a unique device or user ID, browser type, system type, the content and pages that you access on the LCAM Website, and the "referring URL" (i.e., the page from which you navigated to the LCAM Website).

We also use cookies on the LCAM Website to store session validators on your hard drive. We may use passively-collected data to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the LCAM Website; (b) monitor your participation in various sections of the LCAM Website; (c) customize our service to you, including by providing you with recommendations; (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (e) administer, operate, and improve the LCAM Website and our other services and systems, and to provide services and content that are tailored to you. If we directly combine any information gathered through passive means with Personal Information, we treat the combined information as Personal Information under this Privacy Policy. Otherwise, we use information collected by passive means in aggregated forms.

5. How We Use Personal Information

We use Personal Information to establish and enhance our relationship with you. We may use Personal Information (i) to operate, provide, improve, and maintain the LCAM Website, (ii) to develop new products and services, (iii) to prevent abusive and fraudulent use of the LCAM Website, (iv) to personalize and display content on the LCAM Website, (v) to send you information about other events or services in which we believe you may be interested and (vi) for other administrative and internal business purposes. We may use your e-mail address for administrative communications such as communicating with you, notifying you of major LCAM Website updates, for customer service purposes, and to send privacy or security-related notices.

6. When We Disclose Personal Information

We do not rent or sell email addresses, phone numbers, or other Personal Information. We do not share Personal Information with third parties except in the limited circumstances described in this Privacy Policy.

LCAM Service Providers

We may provide Personal Information to third parties for their use in performing internal business functions (e.g., payment processing, maintenance, security, data analysis, email transmission, or data hosting) on our behalf. Such entities only use your Personal Information in accordance with this Privacy Policy and for no other purpose than to provide us with necessary services. Additionally, we use Google Analytics to analyze our users' use of the LCAM Website. Google Analytics provides us with aggregated data in order to help us make informed business decisions. We have indicated to Google that information collected through our use of Google Analytics on the LCAM Website should not be shared with third parties, even in an anonymous, aggregated fashion. Ultimately, Google, as a third party, controls information collected through Google Analytics and you should check and be comfortable with their privacy practices prior to using the LCAM Website.

LCAM Affiliates

We may share some or all of your Personal Information with our affiliates (including a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us), in which case we will seek to require those affiliates to honor this Privacy Policy.

Legal Requirements

We may disclose Personal Information if we have a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law. Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to (i) prevent violation of the LCAM Terms of Use, or our other agreements, (ii) take precautions against liability, (iii) protect the rights, property, or safety of LCAM, any individual, or the general public, (iv) maintain and protect the security and integrity of our services or infrastructure, (v) protect ourselves and our services from fraudulent, abusive, or unlawful uses, (vi) investigate and defend ourselves against third-party claims or allegations or (vii) assist government enforcement agencies.

7. Change of Ownership

In the event of a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we reserve the right to transfer all of your Personal Information, including names, email addresses, and phone numbers, to that entity. We will use reasonable efforts to notify registered users of such a transfer (by a posting on our homepage, or by email to your email address that you provided to us, as chosen by us in our discretion).

8. Security

We use industry standard security measures to protect against the loss, misuse, and alteration of Personal Information under our control. Although we make good faith efforts to maintain the security of such Personal Information, we cannot guarantee that it will remain free from unauthorized access, use, disclosure, or alteration. Further, while we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent "hackers" or other unauthorized persons from illegally accessing or obtaining this information. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your Personal Information will always remain private.

If we learn of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the LCAM Website or providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the LCAM Website. If a security systems breach occurs, we may post a notice on our homepage (www.lucasculturalartsmuseum.org), or elsewhere on the LCAM Website and may send email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

9. Your Choices

You may, at any time, update, correct, or delete certain Personal Information that you have provided to us by contacting us at museum@skywalkerranch.com or at the address set forth below in the "Contacting Us" Section.

Please be aware that even if you update or remove Personal Information that you have provided to us, your Personal Information may be retained in our backup files and archives for a reasonable period of time for legal purposes.

10. Email Communications and Unsolicited Commercial Email

We may send you administrative messages, and updates regarding the LCAM Website and our services, by email. You may indicate your preferences regarding certain email messages by unsubscribing from them, or by contacting us at the address below:

Lucas Cultural Arts Museum

P.O. Box 29137?San Francisco, CA 94129

11. Third-Party Services

The LCAM Website may contain links to websites and information regarding services provided by third parties. Any Personal Information you provide to third parties via use of third-party sites, or use of third party services, is provided directly to that third party and is subject to that third party's policies governing privacy and security. We are not responsible for the content or privacy and security practices and policies of third-party sites or services. We encourage you to learn about third parties' privacy and security policies before providing them with Personal Information.

12. International Users

The LCAM Website is hosted in the United States. If you use the LCAM Website from the European Union, or any other region with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data outside of those jurisdictions to the United States. The United States does not have the same data protection laws as the European Union and other regions. By providing Personal Information under this Privacy Policy, you consent to the use of Personal Information in accordance with this Privacy Policy and the transfer of your Personal Information to the United States.

13. Changes and Updates to This Privacy Policy

We may occasionally update this Privacy Policy. If we do, we will update the "effective date" at the top of the Privacy Policy. If we make an update to this Privacy Policy that is materially less restrictive in our use or disclosure of Personal Information that we collected prior to the update, we will provide you with prior notice of the pending update and seek your consent by posting notice on the LCAM Website or by contacting you using the email address you provided. We encourage you to periodically review this Privacy Policy to stay informed about our collection, use, and disclosure of Personal Information on the LCAM Website.

Your continued use of the LCAM Website constitutes your agreement to this Privacy Policy and any updates.

14. Your California Privacy Rights

In addition to the rights set forth in this Privacy Policy, California Civil Code Section 1798.83 permits California residents who are individual consumers or users of Lucas Cultural Arts Museum products to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via mail or email at the address identified in the "Contacting Us" section.

15. Contacting Us

If you have questions about this Privacy Policy, you may contact us at:

Lucas Cultural Arts Museum

P.O. Box 29137
San Francisco, CA 94129
museum@skywalkerranch.com

We will respond via email unless you specifically request a response by postal mail.

Our Supporters

Thanks to all those who have written to express their support for the Lucas Cultural Arts Museum. If you would like to show your support for the museum, please send an email to Museum@SkywalkerRanch.com or call 415.295.2585. You may also send a letter of endorsement to P.O. Box 29137 San Francisco, CA 94129-0137.


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